Digital Transformation for Associations
Member expectations have changed. A gap is opening between what your members expect from their interaction with your Association and what your Association currently is able to deliver.
Digital transformation does not mean you have to overhaul your Association from top to bottom immediately. It does mean you are ready to make profound and meaningful changes to how you provide value to your members and to your industry.
Our Digital Transformation partnership is a 12 month engagement designed to build a new momentum and rhythm in your Association. The result?
Understanding from your members’ perspective where your true value lies. New insight into unmet needs of your members or holes in the marketplace leads to recommendations for greater engagement and/or new revenue streams.
A strategy of continuous improvement created with:
- A deeper understanding of member needs. New insight into unmet needs of your members or holes in the marketplace leads to recommendations for greater engagement.
- A plan to optimize existing technology. Pinpointing areas of friction between AMS, CMS, Community and Marketing systems that are preventing you from delivering an excellent member experience.
A digitally confident team. Quarterly workshops centered on your greatest needs; content marketing innovations, communications and the latest in digital technology are designed to give your team the knowledge to thrive.
A plan to modernize core technology and optimize operations. What structure and systems would deliver the maximum value with the minimum waste? We help ensure that you use existing technologies (AMS, CMS, Marketing Systems, Community Platforms) to their best and fullest. Recommendations for technologies to consider in the future and a plan to transition to other technologies if necessary.
Our Digital Transformation package culminates in a comprehensive 3-5 year incremental plan. It includes all services and deliverables in our website audit and digital strategy packages but is built to work hand in hand with your staff to create lasting change.
Digital Strategy for Associations
What mix of digital technologies & tactics will have the greatest impact on your association and its members in the next three years? Associations that have a clear digital roadmap can greatly impact their business in measurable ways.
Our Digital strategy engagements generally last 60-90 days and result in:
A deeper understanding of member needs. New insight into unmet needs of your members or holes in the marketplace leads to recommendations for greater engagement.
A plan to optimize existing technology. Pinpointing areas of friction between AMS, CMS, Community and Marketing systems that are preventing you from delivering an excellent member experience.
Understanding from your members’ perspective where your true value comes from. By mapping your member journey, across all touchpoints, we help identify key opportunities to investing intelligently in improving the right experiences, interfaces and interactions.
Recommendations for greater online engagement (email, social media, information architecture and design). Are you interacting with your core audience using the right tools in the right way?
Content marketing recommendations that can be implemented easily by staff
Our methodology is designed to solve key challenges in a user-centric way. Ultimately, we use a design-thinking framework to create with you the entire universe of possibilities. Together, we prioritize those possible approaches and recommendations. The final result is a comprehensive & incremental plan that fits within your budget and staffing. This package includes all services and deliverables in our website audit.
Do you really need to invest in another website redesign? Let us help you find ways to upgrade your existing website in order to have a greater impact on your association and its members.
A Boldr website audit consists of:
Metrics Review. We review your analytics in an effort to understand patterns. Where are current users coming from? Where in the funnel are they dropping off, bouncing or simply not finding the information they are looking for? Who is converting and from what mediums and campaigns? Are your metrics set up correctly? Are you using the right tools? And finally, do your metrics align with your stated goals and objectives?
Content engagement review. We provide thorough consideration of how we can significantly improve the member experience. We review existing content across all properties. This information is then aligned to audience needs. This analysis informs a review of site architecture, identifies content gaps and is used to analyze:
- Where content is consistent – and not consistent – with your overall messaging and branding
- Where the content matches – and does not match - your business objectives
- Overall picture of the distribution of content on websites and social media
- Consistencies – and inconsistencies – in how the overall picture of content relates to the website traffic statistics
- What changes, if any, are needed in content types to better display or manage content
Technical review. We answer the big underlying question: Is our technology truly “broken” or can we make improvements on what we have invested in? We will identify “workarounds” created because your technical solutions "just don’t quite fit" your unique needs. We pinpoint areas of friction for your members while attempting to complete important tasks (like registering for events or joining?). Ultimately we make recommendations on how to improve existing technology or, if necessary, what technology you need to think about adopting.
Accessibility review (optional). This report is a comprehensive assessment of how accessible your main website is for users with disabilities. We will identify any compliance issues that may hinder their online experience
Usability testing (optional). One of the best ways to ensure you are serving your customers on your website effectively is to hold usability testing. This is one of the most cost effective ways of ensuring you are getting a good return on your website investment. Usability testing asks, “Can users complete necessary tasks with efficiency and effectiveness?”. The type of usability testing and methodology will be determined based on your needs.
The final result is a comprehensive set of recommendations on how to improve existing technology, content, design and information architecture.