What Is Design Thinking?
Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.
Design thinking encourages organizations to focus on the people they're creating for and leads to human-centered products, services, and internal processes. The core of design thinking is getting actionable and knowing your questions. It’s about simple mindset shifts or ways of asking questions differently—a new way to look at problems.
Why Design Thinking Is Important?
Design Thinking introduces a new way of thinking about the problems and questions we face in our world. It steps outside of the traditional boxes with visual thinking, creativity and innovation in order to find new solutions to the same old issues. It could possibly not even be about the problems but maybe just simply finding a better way. Design Thinking questions our assumptions and what we already think we know. It upsets the that keeps things rutted, inefficient or not as good as they could be. Still not convinced? We have provided some beneficial reasons as to why you should incorporate Design Thinking into your problem-solving process and just in general our work.
5 Reasons Why Design Thinking Should Influence Our Work:
1. Design Thinking Focuses On The End User
Design Thinking puts its end users at the center of its problem solving process and approach. The focus is put on the users as the objective is to develop beneficial products and solutions that will fulfill their needs. The process is naturally human-centered, getting close enough to the user to see where their frustrations lie and how we can make their lives and experiences better and more successful.
2. Design Thinking Influences Collective Knowledge
By combining the many different branches of knowledge and expertise at your table, it gives many different voices. It allows you to momentarily break out of your respective field or box you put yourself in to help influence the collective knowledge you have. It's in this mindset for example, who knows what digital consultancy might be able to learn from a field such as healthcare? What you get out of this benefit is the multitude of skills and ideologies.
3. Design Thinking Establishes Empathy
The very basis of Design Thinking is empathy. This can be described as "revelation" or "acceptance", depending on the reasoning, empathy demands us to seek out to understand and recognize the needs and challenges of the people who use your products, the experience or the system.
4. Design Thinking Tests
The ideology of "design, test, and repeat" is essential to the process. It allows you to have those completely unforeseen breakthroughs by creating several very quick prototypes and encouraging fast feedback from actual users and customers before spending too much time, effort or money on any one idea. The process is a bit messier than the more traditional analytical and direct approaches to problem solving, but it produces results that are far more effective, not to mention compelling.
5. Design Thinking Creates Value Value While Solving Real-World Problems
Design Thinking isn’t just creativity and innovation for its own sake; it’s specifically directed at creating value and solving problems. But instead of going about either of these in the traditional ways, Design Thinking seeks to use design principles to solve problems, from small to large, in almost any industry. Design Thinking is challenging and changing the way we solve problems and deliver more value to the user.
Contact Boldr if you have any additional questions about Design Thinking or your team needs some extra insight!